Future Trends – Internet Marketing
Last Wednesday, April 7, 2010, I attend the F5 Expo Conference because I wanted to learn about the new trends in technology. I also wanted to garner new information about social media marketing.
Although I was somewhat disappointed with the lack of depth of the content provided, I did walk away with a few nuggets on future trends in technology that I would like to share with you:
1. According to a study done by Gardner, by 2012 mobile surfing (i.e. Internet surfing using smart phone devices) will surpass web surfing.
2. Pop sociologist Malcolm Gladwell, author of “Blink” and “The Tipping Point,” stated that about 10% of the population felt isolated in 1985, while in 2010, 25% of the population felt isolated. Ironically, while social media has connected people more than ever, it has further isolated people, whereas in the past people had more of a direct connection to family and neighbours and had stronger, community-oriented relationships.
3. Consumers want to be in control of their buying experience and can find information at their fingertips 24/7 by using the Internet. The average person does at least three online searches per day.
4. According to research done by Forrester, 85% of purchases start with an online search.
5. 66% of people are using online searches more and more to make more expensive and more important purchasing decisions.