How To Create Credibility Without Content – Part One
If you are a small business owner, you understand the importance of using social media to get your message out. Your job is to establish credibility. So how do you accomplish this if you don’ t have content (blog posts, videos, and podcasts, etc)?
Watch the video or read the transcripts to find out a work-around to this dilemma. Start applying this technique to your business so you can start building a following. This approach allows you to establish credibility faster and with more ease.
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Full Transcript of Video
Hi, it’s Jen DeTracey, the founder of LIFT Strategies, One of Canada’s Top Marketing Strategist, and the creator of the online program, Crack the Marketing Code.
Today I want to talk about how you can be credible without content. That’s right, without content.
Not having written, audio or video content is a stress that many solo and small business owners face when they want to use social media, but they don’t have their own time to get their own content out there.
Here is a quick fix, but it’s one of many strategies that I will cover over the following five weeks of quick tips. The first is to find content that you like from a content provider that you love and share that content, but not only share it, write a comment in the top part or the bottom, depending on whether it is on LinkedIn, Facebook, or Twitter.
Be sure to have your own commentary. That’s your own expertise. It’s like putting your stake in the ground and saying, “Hey this is my opinion on this subject.” That is a credibility piece. It’s a great way to create content for yourself with great deal less effort than writing your own blog post or creating a video.
Your content has to be relevant to your ideal fans, your customers, and your ideal prospects, so keep that in mind. I’ll see you next week.
You can do this!