#5 Reason to Niche Your Market

Here’s Reason #5 as to why you want to Niche your market.

I always recommend you focus on your fans when it comes to growing your business.
When you niche your market, you are giving a green light to customers you want to attract and a red light to those who cost your business money.

Watch this video to find out the fifth and final reason why it’s important to niche your market.

When you focus on the customers you want to attract rather than everyone, you will increase your monthly revenue faster.

We can give you the help and training you need. You have a number options:

1. Start Cracking the Marketing Code
2. Apply for our one-on-one Master Your Market Program™
3. Call us 604.255.2098 or email us info[@]liftstrategies.com

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Show me how to Niche my market.

Full Transcript of Video

Hi it’s Jen DeTracey the founder of LIFT Strategies, one of Canada’s top marketing strategist, and author of the book LIFT Strategies: Quick Tips to Engage Customers and Elevate Profits. Let’s do it, this is #5, the 5th reason why it’s important to niche your marketplace. Here’s the word Niche, there we go I still have these papers around me, I’m surrounded by them. As you know I’m on my floor with my meditational blanket because this is a grounding happy place for me and I just want happy and present for you. Even though we can go on and on with more reasons why you should niche your market and have that specific fan group that you are focused on.

The reason today is it’s a great one, it’s being able to say yes and being able to say no. When you have a conversation with somebody and you know already who your ideal fan club is, your niche, and in that conversation with that person you’re listening to them, you’re hearing their concerns, you’re nodding your head, you’re present for that, you might realize wow this person is perfect, they’re perfect, they are perfect for your … They fit into that fan club, they’re part of that niche. You can put time, and energy, and focus into nurturing and developing that relationship, right? You can just really get to know that person and over time, whether it be right away from a conversation, or depending on your selling cycle a year, 6 months, 3 months, 2 months, whatever that might be build that relationship.

Then there’s the part of the no, right? The no, the people you do not want to work with, but sometimes you feel tempted because you’re like well, that could be revenue for me, and then it just turns into a beep, beep show, like a hell storm, you don’t want that, right? It doesn’t mean that you won’t ever make concessions, it doesn’t mean that you won’t ever do something for someone, or sell a product, consult with someone, or whatever your product or service is. Service them if they come into your store, or they call you, or they email you, it doesn’t mean that you’ll always say no, but it gets you clearer on where those red flags can be, on the red flags, right? Those flags that come up that say this is not going to be a great experience for you.

You are going to feel drained, this is going to be bad and it’s really important to pay attention to that, because what you have to offer your expertise, your skill, your products, your services are of value, and if someone doesn’t value them … I have worked with clients where I knew that I was busting my butt to do an amazing job for them but they were always the yeah but, and there was always criticism. They would agree to a marketing initiative, and then they would turn around after it hit, and they would be like, well you know this could’ve been better, that could’ve been better, and there’s nothing wrong with that evaluation, but there was never anything positive and I had to fire that client.

#1 they said that they were buying into the concepts that we had devised, they probably weren’t so they weren’t being honest, and secondly there was no love or joy when they came to implement it, and the way that they were training their staff had a negative vibe to it. That was not part of my fan club, now sometimes you don’t know that in the beginning and so you keep trying harder and harder in my business as doing one on one consulting, which is a very … I’m giving my heart and my soul to do that kind of work.

The clearer you are about your niche the easier it is to say no to problematic situations that can occur, so you can focus on the yes’s, and the joy, and the [filmic 00:04:31] comes from being a rock star at what you do, and what the products and services are that you offer. That is a key reason, and reason #5 why having a niche is really important. If you’ve liked this tip and you’ve like this series of tips, please write a comment below, like it on Facebook, Tweet it out, share it, spread that love. It’s great for you because it gives you exposure, it gives you another reason to get a social media hit by sharing which is a cool thing.

Check out the Crack the Marketing Code online program, there’s a link below as well, because if you haven’t been fine tuning your niche yet, or you’re struggling with your core message, or you’re not feeling focused and structured in your marketing, and you’re feeling really drained and exhausted, then the Crack the Marketing online program will be a program that can definitely help guide you through those processes so that you can successfully build your fan club, and ultimately run a profitable business, and that’s what I wish for you. Until next weeks quick tip have a great week, take action, and be yourself.

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