Where is Your Danger Zone?
Do you ever feel the thing stopping you the most from moving your business forward is you? It’s like you know it but can’t seem to get out of your own way.
Often, I will be sitting face to face with a client or doing a virtual consulting call only to discover the marketing or business strategy we had discussed in our last session has not moved forward. The client is asking me: “Can you remind me why we decided to do this?” That’s when I know my client is stuck. During the previous call or meeting we would have discussed a concept and developed it and there would have been various steps the client agreed to take. For some reason this concept was subconsciously put on hold by the client. Can you relate to this scenario?
When this situation arises – which by the way is not uncommon – I recognize a need to go beyond the concept and explore what fear, barrier or obstacle that is getting in the way. Usually it has nothing to do with money. It’s something entirely different. Once we are able to uncover the real issue at hand, then we can regroup. This regrouping process is an important part of achieving one’s goals. It also may lead to a different approach or strategy.
Do you need help moving you and your business forward?