The Truth is in the Tracking
Recently, I had a client ask me if it was wise to continue spending $10,000 a year on Internet marketing. I was able to respond in favor of reinvesting this amount and suggested an increase of 25%. My recommendation came from the results shown in end of year tracking report. The client has received the greatest number of inquiries and conversions to sales from their:
a. Website contact form
b. Emails from the website email address
c. Visits from the website prior to any direct contact
Track all of your marketing initiatives throughout the entire year. You may be surprised by what’s working and what’s not. The truth is in the tracking.