Marketing Falls Flat Without Follow-up
Over the years, I have made it possible for clients to experience exponential growth through an increase in “qualified” visits to their websites, a higher volume of inquiry calls and more walk-in traffic (where applicable).
Where companies fall short in engaging the customer beyond this first step is in relationship-building and closing the sale. These days there is no excuse for lack of follow-up or for poor sales skills because there are a number of experts in your marketplace that you can turn to for help. In Vancouver I have met four people in the last month alone who offer services like setting up initial sales meetings, following-up and building relationships with clients in your existing database, and conducting surveys on your behalf.
Wow! Who could have foreseen the emergence of such services?
Howard Olsen from www.high-output.com helps businesses improve their sales, build client relationships and enhance communication skills. A number of excellent trainers like Howard run programs for both individuals and corporations.
Those who can help with telephone support include:
Teya France at www.teyafrance.com
Blaise MacClayne 604.266.7929
Marilyn Anderson 604.301.1352
Assess the follow-up gap in your organization and then hire an expert to help you get things on track.