Tap Into Other Industries’ Success
First of all, it’s not cool to copy or steal the marketing ideas of your competition. There’s enough business out there for all of us.
Secondly, who knows if what your competition is doing to promote their business is actually working?
One of the benefits of working with Lift Strategies is that we work with business owners across a broad range of sectors. We do this to keep on our toes about what is happening in a wide variety of industries. From a marketing perspective, this is advantageous to our clients because we can modify a promotional concept that worked well in one industry and apply it to another. What might be commonplace for retail marketing might be totally off the wall for a software development company.
What might be a standard marketing approach for a not-for-profit arts organization may be a real departure for medical professionals.
Replicating marketing strategies verbatim from a direct competitor is stealing and will provide little satisfaction or credibility. It can also damage your relationships with your customers and result in lack of respect amongst your colleagues.
On the other hand, in my opinion, it’s okay to take a marketing idea or concept from another industry and adapt it to your own. This is smart marketing.