Get Bigger Without a Bigger Budget
Do you have a million-dollar marketing budget? Most small to medium sized businesses do not. For this reason, we must concentrate the focus of our marketing message on the top 20% of our customers – the ideal customer bracket. If you sit down and do a little accounting in your business, you’ll find that some 80% of your business revenue comes from just 20% of your customers. Therefore, you’ll want to invest your dollars in this crucial category. Maintain your focus on this 20% – don’t be tempted to spend your hard-earned dollars elsewhere.
So, the key is to build finely-honed marketing strategies that support this principle. The result will be a bigger bang for your marketing buck.