Does Your Business Bark?
Dog Friendly Advantage
The best thing about the economy right now is how creative we marketing people can be, especially when clients have tight marketing budgets. At Lift Strategies, we know our clients have great ideas; often it is our job to help them determine the logistics and timeframe in which to best put their ideas into action.
Here’s a very cool idea that required a very small financial investment. Its concept was developed by one of our clients’ marketing coordinators, Angie Cruz from Vancouver Gas Fireplaces. www.vangasfireplaces.com/contact.asp
The owner of Vancouver Gas Fireplaces often brings his dog to work. This means the place is set up as a dog friendly environment including a dog dish that automatically refills with water.
Angie decided to use this as a promotional opportunity. She had vinyl artwork put on the front door that says “Pet Friendly” with a line drawing below the text of a dog door and paw prints. Angie has put this information on the company website and posting this information on several dog friendly online directories.
Do you have a marketing idea that barks outside of the box?
When i worked as a member relations/marketing officer for a small credit union, i was constantly coming up with creative low/no cost ways to market the credit union because i hardly had any budget to work with.
One area i realized was that the credit union used their fax machine frequently – sending out many faxes to members each and every day and always used a cover sheet.
So, what i did was redesign that sheet utilizing that extra wasted space – adding (graphically) whatever program/event or seasonal promotion we had going on at that time – which then, alerted all those members (especially new ones) receiving faxes of what we were presently up to and what was new.
I always changed it and kept it fresh with new content every few weeks.
Thanks Carol for an example that reinforces this posting “Does Your Business Bark?”
The LIFFT marketing process is all about leveraging what you have, what you know and what you can do to create greater awareness for your products, services and community involvment. Great example.